Photo source: Toll Brothers
Pennsylvania-based Toll Brothers RiversEdge townhomes demonstrate early momentum in Jacksonville’s Southbank redevelopment, as buyers have already closed on four townhomes at the former EA Southside Generating Station site.
This early activity highlights strong buyer interest in a large riverfront transformation project and shows continued demand for modern housing near Downtown Jacksonville.
Early sales momentum at RiversEdge
Toll Brothers RiversEdge townhomes sold activity reflects confidence in the project’s long-term vision, especially as the development spans about 30+ acres along the St. Johns River.
Notably, It is planned as a mixed-use community with more than 1,000 total residential units, including townhomes, apartments, and future residential phases that will continue reshaping the waterfront site.
Key Details of Toll Brothers at RiversEdge
Location: Situated on the St. Johns River Southbank at 2010 Prudential Drive, within walking distance of the Southbank Riverwalk Extension.
Units: 39 luxury 3-story townhomes designed for waterfront living.
Design & Features:
- 3-story floor plans with 2–4 bedrooms and 3.5 baths.
- Private rooftop terraces with riverfront views.
- 2-car garages and optional private elevators.
- Open-concept, designer-appointed interiors.
Lifestyle & Amenities:
- Located within a 34-acre mixed-use site featuring a 125-slip marina.
- Access to new public parks, restaurants, and shopping.
- Low-maintenance living with exterior maintenance provided.
Sales Activity:
- Model home opened in January 2025.
- First residents began moving in as of April 2025.
- Rapid sales signify high demand for Southbank residential
Modern townhome designs and layouts
The Toll Brothers RiversEdge townhomes sold in early phases feature modern layouts ranging from about 1,800 to over 2,500 square feet, with most units offering three to four bedrooms and two-car garages along with open floor plans and upgraded finishes.
Buyers can also choose customization options for interior layouts and design features, adding flexibility that enhances overall market appeal.
Lifestyle amenities and riverfront features
The RiversEdge community is designed around walkability and outdoor living, with planned amenities that include a resort-style pool, fitness facilities, and community gathering spaces.
Green spaces, parks, and riverfront walking paths will connect different areas of the neighborhood, while retail and dining components are expected to support a complete live-work-play environment.
These features create a lifestyle-driven community rather than a traditional residential subdivision.
Southbank redevelopment and urban growth
The Southbank area is evolving as developers introduce new residential and mixed-use projects, and RiversEdge plays a key role in activating underused riverfront land. Its location near Downtown employment centers provides residents with daily convenience.
Market confidence through early absorption
Toll Brothers RiversEdge townhomes sold early in the development, signaling strong alignment between product design and buyer expectations in the current market. Early absorption often indicates continued demand for upcoming phases and can influence how quickly developers advance construction timelines.
Fluid Realty insight on Jacksonville growth
At Fluid Realty, we follow projects like Toll Brothers RiversEdge townhomes sold to better understand where Jacksonville’s housing market is heading and how demand is shifting toward riverfront and walkable communities.
Whether for relocation or investment, Jacksonville continues to present expanding opportunities, and our team helps clients navigate these changes with clear market insight and strategy.