Photo Source: Proposed design of Hard Rock tower in Jacksonville by: Arquitectonica
A proposed Hard Rock Hotel could become part of Jacksonville’s downtown riverfront. The project is planned for the former Berkman II site at 500 E. Bay St., along the St. Johns River. Current plans call for a 30-story tower featuring 350 hotel rooms and 152 branded residences.
Project Timeline and Approval Status
The developer has reportedly targeted 2027 for the start of construction. However, the proposal still faces outstanding approvals and financing considerations. Potential public assistance also remains unresolved, so construction is not yet confirmed.
What the Proposal Means for Jacksonville Real Estate
The proposed hotel adds to the ongoing discussion surrounding downtown Jacksonville’s riverfront redevelopment. Its progress will be worth following as plans and approval decisions develop. As Jacksonville continues to explore new possibilities for its riverfront, Fluid Realty helps clients stay ahead of the area’s changing real estate landscape.
Whether you’re searching for a home, preparing to sell, relocating to Northeast Florida, or considering your next investment, our team is ready to help you discover opportunities that fit your goals.
Key Details
- Project: Proposed Hard Rock Hotel and residential development
- Location: Former Berkman II site at 500 E. Bay St., downtown Jacksonville
- Proposed features: 350 hotel rooms and 152 branded residences
- Building plan: Proposed 30-story tower
- Status: Proposal pending outstanding approvals and financing considerations
- Target groundbreaking: 2027, according to reported developer plans