As we step into January 2026, the Northeast Florida housing market is poised for a shift toward balance—with affordability easing, inventory growing, and buyers gaining a bit more leverage than in recent years. While conditions will still be competitive in many neighborhoods, the headwinds of the past few years are beginning to give way to

After years of soaring prices, Jacksonville homebuyers may finally see some breathing room ahead. A new outlook from Realtor.com points to 2026 as a potential shift in the housing market, with conditions easing away from a seller-dominated environment and moving toward a more even playing field. “For a while, sellers really held the upper hand,”

We are incredibly grateful to share that Fluid Realty has been recognized as a Best of 2025 Jacksonville Beach Award Winner in the Real Estate Agency category! The BusinessRate Best of 2025 Awards celebrate local businesses that stand out in customer satisfaction, brand reputation, and service excellence—measured entirely through authentic, publicly available customer feedback. This

RiversEdge Park has officially opened! Situated on the Southbank at 2010 Prudential Drive. Photo source: The Florida Times-Union RiversEdge parks open on the Downtown Southbank, providing new green spaces and riverfront access for residents and visitors. The parks strengthen community connections while enhancing Jacksonville’s urban waterfront. Community stakeholders envisioned turning this once‑industrial area into a

After fully leasing out its first Town Center retail building, Jacksonville-based Ashco Inc. is preparing to start construction on a second project at the former Wendy’s location it purchased in February. The company announced on Aug. 23 that it will build “Town Center II,” a 16,000-square-foot development at 4907 Big Island Drive, with completion expected

Below is a neighborhood-by-neighborhood outlook for Neptune Beach, Atlantic Beach, Jacksonville Beach, Nocatee, Downtown Jacksonville, and Mayport — with short, practical takeaways and links to sources so you can dig deeper. Quick market summary (metro-wide) Expect moderate, positive price appreciation and more transaction activity by late 2026, driven by population/job growth in the Jacksonville MSA,

Aventuur Inc., a global developer of surf parks, is moving ahead with plans for Jacksonville Surf Park — a 45-acre destination anchored by a 5.5-acre Wavegarden Cove Lagoon capable of generating ocean-quality waves for more than 80 surfers at once. But the concept goes far beyond the wave. Aventuur’s vision is to create a full

A proposed Hard Rock Hotel site at the former Berkman II condominium. Photo Source: jaxdailyrecord Developers of the Hard Rock Hotel Jacksonville have included city incentives in their early financial models. The project is currently planned for the former Berkman II condominium site downtown. Downtown Site and Proposed Plans The hotel is proposed on a

Dream Finders Homes has teamed up with Charlotte-based private equity firm South Street Partners to purchase the Sawgrass Marriott Golf Resort & Spa and its exclusive oceanfront Cabana Beach Club. The $149 million deal, confirmed by a company spokesperson, marks a major change in ownership for the Ponte Vedra Beach landmark. Financing was backed by

Exterior rendering of The Preserve at Laurelton, Green Cove Springs. Photo Source: David Weekley Homes A new community in Green Cove Springs brings fresh home designs and modern amenities to Northeast Florida. David Weekley Homes Enters Clay County David Weekley Homes, one of the nation’s largest privately held homebuilders, is expanding into Clay County with its newest development, The Preserve at Laurelton. Located in